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Better Websites

Practical help with website copy, design, usability, and turning an interested visitor into an inquiry.

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Better Websites
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Three-step heat-map setup overview: connect Microsoft Clarity to a WordPress site, let it collect new visits, then open Heatmaps and choose a page and device view. Original diagram, no account data.

REAL WEBSITE CASE STUDY

See What People Are Clicking on Your Website

A simple way to get started with free heat maps, then find one useful thing to fix.
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Give your opt-ins a little BOOst, with a friendly paper ghost and a clear email signup card.

REAL WEBSITE CASE STUDY

Give Your Opt-ins a Little BOOst

A clearer free offer, a friendlier signup and a useful next step. No marketing tricks required.
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Do you apologize before sharing your website? An illustrated website with a red share arrow and a paper note that reads: It needs updating.

REAL WEBSITE CASE STUDY

Do You Apologize Before Sharing Your Website?

That little “it needs updating” might be telling you where to start.
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Illustrated billboard beside a sculpted road, with the words Your website. Your billboard. What is yours saying?

REAL WEBSITE CASE STUDY

Your Website’s Hero Is Your Billboard. What Is Yours Saying?

Before you scroll, take a look at the first thing your customers see.
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A/B testing illustration with two page versions and the words “Less guessing. Better decisions.”

REAL WEBSITE CASE STUDY

Stop Guessing. Find Out What Turns More Website Visitors Into Customers.

Could a better headline bring more inquiries? Learn how A/B testing works, what to try on your website, and why changing one thing at a time matters.
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Built in seconds. Chosen by customers? Editorial cover about the risks of handing a business website to AI without experienced guidance.

REAL WEBSITE CASE STUDY

AI Can Build Your Website. But Will Customers Choose You?

An AI builder can make your website look finished. Dave explains six risks owners can miss, with real-world copy examples, a launch checklist, and FAQs.
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Website design for David Deschaine Roofing, created by Authority One Design.

REAL WEBSITE CASE STUDY

What makes a roofing website worth paying for?

How to judge a roofing website before paying for a build: real project photos, clear services, estimate requests, service areas, costs, and tracking.
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YMS Bookkeeping homepage with the Moving Forward headline and Yvette Shaw’s team portrait.

REAL WEBSITE CASE STUDY

What should an accountant or bookkeeper’s website include?

A practical website checklist for accountants and bookkeepers: clear services, real proof, simple inquiries, client portals, and questions to ask before hiring a designer.
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Good questions, better websites — two conversation bubbles.

REAL WEBSITE CASE STUDY

A better website starts with a better conversation

You don’t need polished copy or a technical plan. You need someone who asks the right questions.
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Fresh eyes, better answers — five questions for a clearer homepage.

REAL WEBSITE CASE STUDY

5 questions your homepage needs to answer

Give your homepage the stranger test. Five simple questions, real-world copy examples, and a practical way to see where new visitors get stuck.
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MORE GOOD THINKING. READY WHEN YOU ARE.

Take the next
useful step.

A few practical resources can save a lot of guesswork.

The Business Growth Library

Plain-English guides for local visibility, branding, AI search, and turning visitors into conversations.
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Dave Recommends

A considered collection of tools for running a small business.
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GOOD ADVICE. SOMETHING EVEN BETTER TO BUILD ON.

Let’s take a fresh look
at your website.

Start with a free homepage preview. See a direction for your business before deciding to have it built.
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No payment. No obligation. Website builds from $1,995.
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Turn More Website Visitors Into Inquiries

Get this guide by email, plus access to every free guide in the collection. Your first name is optional.

Free Guide — Turn More Website Visitors Into Inquiries

Send me this guide, collection access and two relevant follow-up emails from Dave. New subscribers confirm their email first. Unsubscribe anytime. Privacy policy.

Create a Free Offer People Want—and Grow Your Email List

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Free Guide — Create a Free Offer People Want—and Grow Your Email List

Send me this guide, collection access and two relevant follow-up emails from Dave. New subscribers confirm their email first. Unsubscribe anytime. Privacy policy.

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Get Found Close to Home

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Free Guide — Get Found Close to Home

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Turn more visitors into inquiries

Turn More Website Visitors Into Inquiries

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Create a Free Offer People Want—and Grow Your Email List

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