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Marketing That Works

Direct-response thinking for small businesses: clearer offers, postcards, email, follow-up, and customer testimonials.

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Marketing That Works
Keep the conversation going. Five email cards connect the steps Deliver, Help, Demonstrate, Reassure and Invite.

REAL WEBSITE CASE STUDY

They Downloaded Your Guide. Now What Do You Email Them?

Five emails that keep the conversation going, with complete examples you can make your own.
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What Can a Service Business Post When There’s Nothing New? — Authority One Design

REAL WEBSITE CASE STUDY

What Can a Service Business Post When There’s Nothing New?

You know your work. Let’s find a useful way to talk about it.
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House-washing and dog-grooming postcard examples with QR codes

REAL WEBSITE CASE STUDY

The power of a simple postcard

A practical postcard marketing guide with two original campaigns, free QR tools, easy phone-scanning steps, print-and-mail resources, and a simple results tracker.
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Same business. A clearer reason to reach out. Authority One Journal cover for a practical direct-response website design study.

REAL WEBSITE CASE STUDY

Bring direct-response marketing to your service-business website

See how I’d rethink a real local cleaning website: clearer copy, better page flow, a friendly quote form, and a simple way to track useful inquiries.
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Turn More Website Visitors Into Inquiries

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Free Guide — Turn More Website Visitors Into Inquiries

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Create a Free Offer People Want—and Grow Your Email List

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Free Guide — Create a Free Offer People Want—and Grow Your Email List

Send me this guide, collection access and two relevant follow-up emails from Dave. New subscribers confirm their email first. Unsubscribe anytime. Privacy policy.

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Get Found Close to Home

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Turn more visitors into inquiries

Turn More Website Visitors Into Inquiries

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Create a free offer people want

Create a Free Offer People Want—and Grow Your Email List

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Help local customers find me

Get Found Close to Home

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