CLIENT STORY / YMS BOOKKEEPING SERVICES
Bookkeeping is personal. You’re trusting someone with the numbers behind your business. For YMS Bookkeeping Services, the redesign brings Yvette and her team into that first introduction, alongside a clear service message and an easy way to get in touch.
Here’s a closer look at what changed, using the project’s before-and-after screenshots.
YMS BOOKKEEPING
The redesign shown in the project screenshots.
THE STARTING POINT
The earlier homepage opened with landscape photography and a bookkeeping headline. It told visitors what the business did, but the people behind it weren’t part of that opening view.
For the redesign, I brought the team, the service message and the next step together. The opening makes those details visible in one place, so a visitor can start getting a feel for the business.
THE PROJECT SNAPSHOTS
A look at the homepage before and after the redesign. Select either image to explore the full screenshot.
BEFORE / THE EARLIER HOMEPAGE
Landscape photography led the introduction. The team and the business personality were further down the page.
AFTER / THE REDESIGN
The team, a more prominent message and the invitation to get in touch now share the opening screen.
THE THINKING BEHIND IT
01
Yvette and her team are part of the first screen. For someone considering bookkeeping help, that puts real people alongside the service. You can start to see who you’d be working with before you scroll.
The photograph is part of the introduction. It helps the page feel like this business and these people.
02
The navy, lime and turquoise palette gives the redesign a consistent visual identity. A larger headline and a clearer order make the opening easier to scan.
The words and the layout work together: introduce the business, explain the service and give someone a reason to keep looking. That’s the thinking I bring to conversion-focused copy and design.
03
Some visitors want to read about services first. Others are ready to ask a question. The redesign gives both of those visitors a visible route through the service and inquiry buttons.
A useful next step belongs with the message, where people can find it when they’re ready.
IN YVETTE’S WORDS
“I’ve had many web designers/developers, and NONE compare to you! You’re truly a professional, like no other!”
Yvette Shaw
YMS Bookkeeping Services
Everything looks excellent! You’re truly the best and I mean it! 😊 I’ve had many web designers/developers, and NONE compare to you! You’re truly a professional, like no other!
The new website is already doing extremely well, and I can’t thank you enough for all the hard work you’ve put into it. I know I’ve said this before, but what you’ve done really feels like our site is on steroids! 😊
Thank you again, Dave. I’m so happy with how everything has turned out and truly appreciate everything you’ve done!
YOUR BUSINESS HAS ITS OWN STORY
If your website doesn’t feel like the business you’ve built, a fresh look can help you see what’s possible. Tell me a little about your business and start with a free homepage preview.
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